In the view of Germans, the shortage of skilled labor (24 %) and social change (22 %) are the greatest challenges executive level managers will be faced with in the future. Young Germans in particular see social change as the major issue: 41.5 % of 18- to 29-year olds state this challenge.
The overall results show digital transformation (12 %), climate change (10.5 %), trade disputes (10 %) and the lack of economic momentum (10 %) to be mid-table in the challenges top managers will have to overcome in the future. However the replies show differences between the age groups. In the age group 40- to 49-year old, 23 % state digital transformation as the second greatest challenge after social change. In contrast, 19 % of 18- to 29-year olds think that CEOs must confront climate change as the second most important challenge. The topic of “New Work” or work models (4 %) is however less relevant for all population groups among the respondents.
The “long-term strategy” is by far the most important task a top manager at executive level has to attend to in the future for around half of all Germans (46 %). The second most frequent issue stated is the motivation of staff (12 %), followed by observing employees’ work-life balance (12 %) and good communication (10 %). Germans regard making profits (7 %), providing momentum (5 %) and auditing (1 %) as among the less important CEO tasks for the future.
More than one quarter of Germans (27 %) is of the opinion that strong leadership is the most important skill a top manager requires in the future. Vision is stated by 18 % of Germans. Capacity for teamwork and communication skills are the pivotal factors for success for 12.5 % respectively of those surveyed. Agility as a skill is however of virtually no importance; only 2 % stated this. Strong leadership is of particular importance to the age groups 18 to 29 (35 %) and 30 to 39 (32 %). Whereas the age group 40 to 49 wished for much greater communication skills (24 %) from a CEO.
More than one half of Germans (52 %) replied in the affirmative to the question of whether a CEO should take a position on important sociopolitical issues. Only 10 % of those surveyed did not want a CEO to take a position on important sociopolitical issues “at all“.
AfD voters (65 %) above all rejected this; among FDP voters an above average number of those surveyed at 24 % negated this question compared to the other parties.
Almost one German in ten is of the opinion that CEO Joe Kaeser from Siemens represents his company best externally. Above all 40- to 49-year olds (16 %) and over- 65 Germans (12.5 %) named him. Adidas boss, Kasper Rorsted is named by just under 7 % of those surveyed, followed by Mathias Döpfner from Axel Springer (4 %). However more than 56 % of Germans could not name any CEO who represented his company well externally.
The opinion research institute Civey took the replies of more than 2,500 participants per question from August 20, 2019 into account for the representative result. The statistical error in the results is 3.5 %. Further information on the method can be found here.
JP│KOM is the agency of the future. We represent strategic consulting, fascinating stories and high-quality content in modern media. At our offices in Düsseldorf and Frankfurt, 38 employees support customers in the mechanical engineering, technology and chemical industries, banks/insurance companies, in healthcare and other sectors on their way into the new communications era. We shape digital change – in traditional companies as well. As a member of the International PR Network (IPRN), JP | KOM has more than 40 cooperation partners worldwide. www.jp-kom.de
Civey is the market and opinion tech leader. The Berlin opinion tech company has developed an innovative process using machine learning with which representative surveys can be performed fully automated online. Customers can view and use the data gathered in real time. Participants in surveys also have access to representative results in real time. Civey reaches users on more than 25,000 Websites including Spiegel Online, WELT, Focus Online, FUNKE Mediengruppe or t-online.de. Two years after Civey’s start it has the largest and most active panel for market and opinion surveying in Germany. www.civey.com/pro
The Quadriga Hochschule Berlin is a private university for management in PR and communication, politics and public affairs, human resources, sales and marketing. The university promotes interdisciplinary knowledge exchange, practice-oriented research and professional network building for career development. We currently offer seven professional development courses as well as numerous post-graduate training formats at executive education level. www.quadriga.eu
Partner, Director Economy and Society
Photo: FangXiaNuo/istockphoto.com, Illustration: JP│KOM, Graphics: DataWrapper, Dats Source: Civey