Marketing communications (B2B)
In the B2B sector, marketing communications (advertising, promotions,
personal sales, direct marketing, trade shows, sponsoring, PR) play a huge part
in the relationship you enjoy with your customers. JP│KOM develops and
implements coherent and effective communication campaigns to promote technically
complex products to industry target groups, in the context of:
- Product launches/relaunches
- Agenda setting
- Pricing campaigns
- Customer relationship management systems.
In such projects, we work alongside the clients’ other creative agencies.
Individually, we can carry out:
Analysis/market research. JP│KOM’s specialist consultancy arm,
JP│CONSULTANTS
carries out projects in these areas.
Media
- Press and public relations
- Special interest press relations
- Ghostwriting
- Sales brochures
- Customer magazines/newsletters
Events
- Keynote speaker service (placing of presentations)
- Customer events (e.g., expert talks)
- Presence and support at trade shows
Further services

As well as the above, our consultancy agency JP│CONSULTANTS
provides a range
of services in the fields of market research, strategic and operative marketing
consultancy, temporary marketing management and marketing communications
controlling. Leverage the synergies offered by our extensive, integrated service
portfolio.

Contact
Bert Wichmann