JP│KOM
Communications controlling
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Communications controlling

Industry professionals agree that communications play a huge role in corporate success. However, not many can actually prove it–communications objectives may exist, but demonstrating that they help a business achieve its overall aims is difficult. Strategic communications controlling measures the extent to which communications are assisting the business achieve its strategic and financial objectives–an essential part of proper communications and resource management, and key to ensuring communications are properly aligned with the business’ objectives.

JP│KOM develops and implements all the tools required for communications controlling–from output assessments to opinion research and concepts such as balanced scorecards and value-based management.

Strategic communications controlling

Outcome: opinion research

  • Financial community
    (DVFA Perception Profiles,
    JP│KOM Media Perception Profiles)
  • Clients
  • Employees (commitment index)
  • Media and multipliers
  • General public

Outgrowth: press relations evaluation

  • Media impact analysis
  • Input-output analysis
  • Share of voice
  • Equivalent advertising spend analysis

Output

  • Implementation of operative scorecards
  • Benchmarking analysis
  • Development of a system of targets for individual communications disciplines and entire projects/campaigns


Contact
Jörg Pfannenberg

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